Palma Group Advantage
The Palma Group Advantage
Why use a RE/MAX Agent?
When you choose a RE/MAX Sales Associate to sell your home or help you purchase a new one, you'll experience an exemplary level of service.
First, RE/MAX Associates are The Hometown Experts With a World of Experience®. Across the globe, they make their living in the same communities in which they live. They're the people next door, or just down the block.
Consummate professionals, RE/MAX Associates on average lead agents affiliated with competing brands in advanced real estate education and production. That's why they're known as The Real Estate Leaders® and why no one in the world sells more real estate than RE/MAX.
Customer Satisfaction
The proof of quality service is in repeat customers and in customers who refer RE/MAX Associates to their friends. RE/MAX Sales Associates average 70 percent of their business from repeats and referrals, while other agents average about 30 percent from those sources.
Education
RE/MAX Associates lead agents of competing brands in professional designations, which represent specialized training and education. They dominate the Accredited Buyer Representative (ABR), Certified Luxury Home Marketing Specialist (CLHMS), Certified Relocation Professional (CRP), Certified Residential Specialist (CRS) and Seniors Real Estate Specialist (SRES) ranks.
Miracle Home® Program
Why list your home with a RE/MAX Associate? Your home may be designated as a Miracle Home®. If it is, your RE/MAX Sales Associate will make a contribution to the local hospital affiliated with Children's Miracle Network once the transaction is complete. The funds raised in your community remain in the area to benefit local families.
Sold for the CureTM
Mirroring the Miracle Home Program, Sold for the Cure gives your RE/MAX Sales Associate the opportunity to designate your home as a Sold for the Cure property to benefit Susan G. Komen for the Cure. Upon completion of the transaction, your RE/MAX agent will make a donation to the local Komen Affiliate to help support the breast cancer movement.
For All You're Worth®
On average, RE/MAX Associates sell more real estate than other agents. They are better qualified to set the right price for the homes they list, are better equipped to market those homes, and are likely to find a buyer in a shorter period of time. That experience and education also means they are better qualified to find the right home for any buyer.
Competitive Advantage
The real estate network that has the most competitive advantages to offer both home buyers and sellers will be an industry leader, and RE/MAX is that network. No one in the world sells more real estate than RE/MAX.
When you look for the highest quality real estate service, look to a RE/MAX Associate. RE/MAX Associates are "The Real Estate Leaders®".
Advertising
On average, a RE/MAX Associate spends about $10,000 each year on personal promotion and on individual and group advertising. Personal advertising plus national television advertising and Internet exposure generates the highest number of prospects in the industry.
Network Size
The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into a network of nearly 115,000 Sales Associates in more than 65 countries and over 7,000 offices.
Premier Market Presence Premier Market Presence®
The real estate network with the most market share has the most to offer home buyers and sellers. The sum total of all RE/MAX momentum, growth and Associate production over more than 30 years is reflected in current RE/MAX market strength. RE/MAX has achieved 30-percent-and-higher market share in area after area across North America and is growing in market share around the world. A measure of business leadership, Premier Market Presence (PMP) results from community-minded high-producing Associates giving superior customer service under a respected company banner.
The RE/MAX Balloon Logo
The red, white and blue RE/MAX Balloon, with its "Above the Crowd®" slogan, is one of the most recognizable business logos in the world. RE/MAX boasts a fleet of more than 95 balloons, which allows for more than 5,000 appearances around the world each year.
The Sign That Brings You Home®
The famous red-over-white-over-blue RE/MAX yard sign and your RE/MAX agent lead you to properties in areas in which you'll want to live and work. If you want to sell your property, the RE/MAX yard sign attracts buyers. Nobody sells more real estate than RE/MAX.
An Industry Leader
RE/MAX was the first real estate network to be involved in more than 1 million transaction sides in a single year. Each transaction or sale consists of two sides, the listing side and the selling side.
Global Expansion
With offices in more than 65 countries worldwide, RE/MAX is one of the fastest-growing real estate franchise networks on the planet.
Main Street. Not Wall Street.®
Being locally owned and operated, RE/MAX offices are staffed with professionals who live in the area they work in. Thus, committed to their communities, they have a deep personal interest in the customers they serve.
Home of the Best Agents®
In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders. The excellence of RE/MAX Broker/Owners and Sales Associates has led to an ever-increasing number of accolades from the business community at large. In January 2007, "Entrepreneur" magazine ranked RE/MAX No. 6 - up from No. 9 - on the 2006 Top Global Franchises list and again named RE/MAX "Best of the Best" for real estate services for the seventh time in eight years. RE/MAX climbed from No. 11 of Fastest Growing Franchises to No. 7 and finished in position No. 2 among Top Low Cost Franchises.
More Than 34 Years "Above the Crowd®"
RE/MAX - now an established industry leader - celebrates its 34th anniversary in 2007 and looks ahead to even greater real estate achievements in the years to come.
The RE/MAX Balloon
A company image seven stories tall. Multiply that by more than 90 and you have the largest fleet of hot air balloons in the world. Across North America and now increasingly around the globe, the red, white, and blue balloons emblazoned with the RE/MAX logo participate in balloon meets, highlight charitable and business promotions, and drift above athletic events.
And as the size of the actual fleet continues to grow, images of the tricolor RE/MAX Balloon logo multiply through every visual form of advertising and promotion. The RE/MAX Balloon, its logo form, and the accompanying "Above the Crowd"® slogan are all increasingly equated in the public mind with the RE/MAX organization itself.
Sale Away Balloon
The most eye-catching member of the fleet is the Sale Away Special-Shape Balloon. Each side represents the red, white and blue RE/MAX yard sign that has symbolized new beginnings for millions of people around the world.
More than 27 times taller than a standard RE/MAX yard sign, an estimated 100,000 people will see Sale Away every time it flies. Sale Away appears at sporting events and balloon festivals across North America.
The First RE/MAX Balloon
Admittedly, when RE/MAX first began its relationship with hot-air ballooning in 1978, the motivation was pretty straightforward: as a fledgling real estate network we needed a marketing image that would get noticed.
Just five years old at the time, RE/MAX already held more market share in Denver, the network's birthplace, than any competitor. Word of mouth was spreading fast about the network of highly experienced real estate agents who were proving to be more experienced, productive and knowledgeable than anyone else on the scene.
But market studies showed that among consumers in general, name recognition of RE/MAX ranked well below many lesser competitors.
Meanwhile, in New Mexico, a few RE/MAX agents and their regional leaders dreamed up the idea of entering a red-over-white-over blue RE/MAX Balloon in the 1978 Albuquerque Hot Air Balloon Fiesta. The RE/MAX ground crew wore jackets with patches that read, "Above the Crowd"®, a phrase devised by an Affiliate. And as often is the case with hot-air balloons, the RE/MAX Balloon really grabbed some attention. Plus, the imagery meshed perfectly with the RE/MAX network's emphasis on innovation, freedom and leadership.
RE/MAX International executives in Denver enthusiastically adopted the balloon image as the corporate logo. Within a year, Colorado had its own RE/MAX Balloon, and featured it prominently in a local television campaign. Within four months, RE/MAX held top name recognition in the Denver market.
Growth of the Fleet
The first gathering of RE/MAX Balloons was at the 1982 RE/MAX Great Balloon Race in Toronto. Six balloons participated.
Only six years later, 18 RE/MAX Hot Air Balloons were brought together outside Fenton, Mich. Spectacular helicopter footage of their morning flight over misty Midwestern countryside provided the basis of the RE/MAX "Take a Step Above the Crowd"® advertising campaign.
The third and thus far the largest mass ascension of RE/MAX Balloons took place in the foothills outside Denver in 1989, when 54 RE/MAX Balloons launched and were filmed in flight for yet another RE/MAX commercial. The grand RE/MAX ascension took place a day before the opening of the RE/MAX Balloon Festival, the largest charity balloon event ever held. Attracting 223 hot-air balloons from across North America, the festival was a fun-flying meet designed on a grand scale. Proceeds from the sale of tickets were shared between children's charities.
Promotion and Advertising
Besides highlighting promotional events, RE/MAX Balloons fly at all the major - and many minor - hot-air balloon meets across North America. RE/MAX Balloon pilots introduce school classes to ballooning, and couples ask to be married in the balloon.
The average RE/MAX Balloon makes 65 appearances a year, each event averaging more than an hour, for a fleet total of about 6,400 hours of advertising - equal to nearly nine months of 24-hour flying. RE/MAX expects to pass the 100-balloon fleet milestone in the near future.
The network's major graphic symbol, the RE/MAX Hot Air Balloon image appears on "for sale" signs, bus benches, billboards, in print advertising and television commercials. It is one of the most widespread and recognizable images in business marketing.
